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IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

  • Type:Project
  • Pages:90
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT 

Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc. 
Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other   manufacturers of mineral soft  drinks.  The scene was complicated further by   poor economic situation in the country. 
Therefore, innovation, dynamism and efficiency vis-à-vis  marketing are necessarily required as a means of not just surviving but also ensuring  profitability and co-operate growth.  The implementation of marketing strategies as well as successful co-operate performance of the sales force. As a result this work  sought to determine the implication of the  effective performance of salespersons as  an  indicator of corporate growth potentials  (a case study of 7 –up bottling company  Plc) used questionnaire, design and tests of hypothesis.  The hypothesis was tested  based on the data  collected and analyzed and the following findings  were accepted. 
The consumption pattern of 7-up drinks customers is dependent on the company sales persons’ performance.
The returns generated by 7-up bottling company are directly proportionate to the effectiveness of the salespersons. 
Consumers have favourable attitude toward 7 –up soft drinks. 
Furthermore, conclusions and recommendations were made, the conclusions are:
-An average salesperson of 7-up bottling company is professionally   unskilled. 
-There is a direct relationship between a company’s  growth sales potentials and profitability with  sales force performance.
-The 7-up salespersons do not effective and intensively distribute their products. 
-Consumers  have favourable attitude towards 7-up  drinks 
-The company should strive to increases it’s market share. 
-There is a need to give proper training and orientation to the salespersons. 
-7-up bottling company should enhance it’s distribution network. 
-It is hoped that if these recommendations are applied  by the 7-up  bottling company, the effectiveness of it’s salespersons will be enhanced. 


TABLE OF CONTENTS 

TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
AB STRACT
TABLE OF CONTENT

CHAPTER  ONE
BACKGROUND TO THE  STUDY
OVERVIEW OF THE COMPANY
OBJECTIVE OF THE STUDY
SIGNIFICANCE OF THE STUDY
LIMITATION OF THE STUDY
HYPOTHESIS FORMULATION
SCOPE OF THE STUDY
DEFINITION OF TERMS

CHAPTER TWO 
LITERATURE REVIEW  

CHAPTER THREE
RESEARCH METHODOLOGY
DESIGN OF THE STUDY
POPULATION  OF THE STUDY
SAMPLE SIZE
SAMPLING TECHNIQUES
METHOD OF DATA COLLECTION
QUESTIONNAIRE DESIGN
TREATMENT OF DATA

CHAPTER FOUR 
ANALYSIS AND INTERPRETATION FO  DATA
ANALYSIS OF DATA FROM THE MANAGEMENT STAFFS 
ANALYSIS OF  RESPONSES FROM CONSUMERS
TEST OF HYPOTHESIS
HYPOTHESIS 1
HYPOTHESIS 2
HYPOTHESIS 3

CHAPTER  FIVE 
SUMMARY OF  FINDINGS. CONCLUSIONS AND RECOMMENDATIONS
CONCLUSION
RECOMMENDATION

BIBLIOGRAPHY
APPENDIX
QUESTIONNAIRES




IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

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Details

Type Project
Department Marketing
Project ID MKT0690
Price ₦3,000 ($9)
No of Pages 90 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0690
    Price ₦3,000 ($9)
    No of Pages 90 Pages
    Format Microsoft Word

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