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THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

  • Type:Project
  • Pages:89
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT

The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu).

Primary and secondary data were collected to solve the research problem.  Questionnaires were used as research instrument.  The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu metropolis. 

In order to carry out the work effectively the following objectives were formulated. 

1)To determine whether Nigerian Breweries Plc Ama socially responsible in its operation. 
2)To identify whether Nigerian Breweries Plc contribute to social causes. 
3)To determine whether Nigerian Breweries Plc came about the environment which it operates. 

In organizing and presenting the data collected, tables, frequencies and percentages were used while the hypotheses tested with chi – square.  Based on this, the researcher recorded the following findings. 

Customers in Enugu metropolis indicated that Nigerian Breweries Plc contributes to social causes. 
 

TABLE OF CONTENTS

TITLE PAGE
CERTIFICATION PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT

CHAPTER ONE:
1.0INTRODUCTION
1.1Statement of the problem 
1.2Objectives of the study 
1.3Significance of the study 
1.4Scope of the study 
1.5Research hypothesis 
1.6Definition of terms 


CHAPTER TWO
2.0THE PRACTICE OF SOCIAL RESPONSIBILITIES IN NIGERIA
2.1Criticisms of social responsibilities 
2.2What is social responsibility and ethic marketing 
2.3Areas of social responsibility 
2.4Factors affecting social ethical standard 
2.5Consumerism 
2.6Company’s profile 

CHAPTER THREE
3.0RESEARCH METHODOLOGY
3.1Source of data collection 
3.2Population of the study 
3.3Determination of sample size 
3.4Sampling techniques 
3.5Research instrument used 
3.6Method of data collection 
3.7Method of analysis 
3.8Limitation of the study 

CHAPTER FOUR
4.0Data presentation and
4.1Analysis of data
4.2Test of hypothesis 

CHAPTER FIVE 
5.0Summary of findings 
5.1Recommendation 
5.2Conclusion  
5.3Bibliography 

THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

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Details

Type Project
Department Marketing
Project ID MKT0686
Price ₦3,000 ($20)
No of Pages 89 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0686
    Price ₦3,000 ($20)
    No of Pages 89 Pages
    Format Microsoft Word

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