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THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

  • Type:Project
  • Pages:93
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT

This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria.
The following were the objectives of the study:
-To find out how road transportation system help consumers in the distribution of their products in Nigeria.
-To know how extend to which road transportation system affected the marketing of consumers goods.
The study among other revealed the following:
That road transport affect the marketing of consumer products in Nigeria.
Consumer goods charges high due to high cost of transportation.
Based on the findings of the study, the following recommendations were made:-
The identification of the problem – based on the problem and finding of the study, some useful recommendations are made towards growing more foods.
I still use this medium to advice that government should put eye on the poor road network so that consumers will not find it difficult in marketing their products.
 
RESEARCH PROPOSAL
The impact of road transportation mode on the marketing of consumers goods in Nigeria.
(A case study of Enugu metropolis)
This research is to find out the impact of road transportation network in the marketing of consumer goods in Nigeria and identify other factors directly or indirectly affecting the transportation of consumer goods in Nigeria and Enugu metropolis.

FORMAT 
From the objective three(3) hypotheses will be formulated and test.

LITERATURE REVIEW
Details on literature will be carried out on textbooks, journals, past project works and internet.

RESEARCH METHODOLOGY
The researcher will adopt survey and descriptive method in carrying out the study. The survey will involve the use of research instrument to elicit data from respondents.
SOURCE OF DATA
Data will be sourced from both primary and secondary source.

POPULATION OF STUDY
The population of the study will cover consumer in Enugu metropolis 

DETERMINATION SAMPLE SIZE
The research will use top man and Bruenley’s formular to determine the sample size.

METHOD OF QUESTIONNAIRE ADMINISTRATION
They will personally administer the questionnaire to respondents. This will be done in order to assist respondents in filling it and to reduce loss of questionnaire.

METHOD OF ANALYSIS 
The researcher will use sample table and percentages to present data collected.
 
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract

Chapter one: 
Introduction
1.1 Introduction
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Hypotheses formulation
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of terms.

Chapter two: 
Literature review
2.1 Meaning of road transportation on consumer goods 
2.2 Road transportation and agricultural products
2.3 Antecedent importance of road transportation on consumer goods
2.4 Problems of road transport on consumer goods.

Chapter three: 
Research methodology
3.1 Source of data
3.2 Population of the study
3.3 Sample size
3.4 Method of investigation
3.5 Research instrument
3.6 Questionnaire, design and allocation
3.7 Limitation  of the study

Chapter four:
Data presentation, analysis and interpretation
4.1 Data presentation and interpretation
4.2 Test of hypotheses

Chapter five: 
Summary of findings, recommendations and conclusion 
5.1 Summary of finding
5.2 Recommendation
5.3 Conclusion
5.4 Bibliography
    Questionnaire

THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

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Details

Type Project
Department Marketing
Project ID MKT0668
Price ₦3,000 ($9)
No of Pages 93 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0668
    Price ₦3,000 ($9)
    No of Pages 93 Pages
    Format Microsoft Word

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