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DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUINNESS NIG. PLC)

  • Type:Project
  • Pages:51
  • Format:Microsoft Word
(Computer Science Project Topics & Materials)

Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.

 

This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing.

To identify the various problems involve in the existing marketing information system of Guinness (Nig) Plc is the purpose of this research and to the proffer solutions to them.

Data were collected both by interview methods and observation method.  Marketing models had developed in this research as well as marketing system.  Secondly, the study also investigates how Guinness (Nig) Plc manages the marketing information system.

Finally computer based marketing information system is suggested as a solution to more structured, efficient and effective marketing control.  


DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUINNESS NIG. PLC)

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Details

Type Project
Department Computer Science
Project ID CPU1044
Price ₦3,000 ($9)
No of Pages 51 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Computer Science
    Project ID CPU1044
    Price ₦3,000 ($9)
    No of Pages 51 Pages
    Format Microsoft Word

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