+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

THE EFFECT OF ADVERTISING ON THE DEMAND FOR A NEW PRODUCT

  • Type:Project
  • Chapters:5
  • Pages:84
  • Format:Microsoft Word
(Business Administration and Management Project Topics & Materials)

The Effect Of Advertising On The Demand For A New Product (a Case Study Of Maria Pure Water) 

ABSTRACT
Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service. 
Chapter one of this research work focused on the relevance of advertising for the marketing of the company’s product and the identification of the associated problems, the purpose of this study was also discussed. The relevance of the top, the organization and to the society, the research questions from where the questionnaire was drawn and the scope of the study which is the area that the research work is expected to come. 
Chapter two dealt on the literature review. It is the review of relevant literature on advertising and marketing this study. An extensive service was carried out in order to know the different from of advertising that could be used to effectively market’s a company’s new product. 
Chapter three focused on the method used in getting information, the population of the study, the sampled used and the instrument of questionnaire construction because the population is large and it was not possible to cover it, then quote sampling techniques and used and the marketing department of the company was as the sample size for the study. 
Chapter four dealt on the analysis of data collected from the respondents on some related research questions. 
Although divergent was the will of the respondent yet the greater percentage were of the opinion that advertising in effective promote tool for marketing new products. 
Chapter five contains the summary of the research study, recommendation and the conclusion based on the conclusion. 
Some areas for further studies were also suggested for improvement of the study. 
TABLE OF CONTENT
Title page  i
Approval page  ii
Dedication  iii
Acknowledgement  iv
Abstract  v
Table of Content vi
CHAPTER ONE
INTRODUCTION  
1.1 Background of the study  2
1.2 Statement of Problem  3
1.3 Objective of the study  9
1.4 Scope of study  10
1.5 Statement of Research Hypothesis  11
1.6 Research Methodology  11
1.7 Limitation of the study   13
1.8 Significance of study  14
1.9 Definition of Relevant Terms  15
1.10 Background information on Maria Pure Water  17
References 20
CHAPTER TWO 
LITERATURE REVIEW  
2.1 Concept of New Product  21
2.2  Concept of Marketing  26
2.3 Nature of Marketing  28
2.4 Marketing Media  33
2.5 Concept of Demand 36
2.6 Nature of Demand  37
2.7 Product life cycle concept and consumer  45
References  49
CHAPTER THREE 
RESEARCH METHODOLOGY 
3.1 Research Design  51
3.2 Methodology  51
3.3 Population of study  52
3.4 Sample procedure/size  52
3.5 Instrument for Data Collection 54
3.6 Validation of the Instrument 54
3.7 Reliability of the Instrument 54
3.8 Methods of Data Collection 55
3.9 Method of Data Analysis  55
References 56
CHAPTER FOUR 
PRESENTATION AND ANALYSIS OF DATA 
4.1 Data presentation and Interpretation 57
4.2 Data Analysis   61
4.3 Test of Hypothesis 63
References  64
CHAPTER FIVE 
FINDING, RECOMMENDATION AND CONCLUSION  
5.1 Finding  65
5.2 Recommendation  67
5.3 Conclusions  69
5.4 Suggestions for further research  71
Bibliography  72
Appendix I  74
Appendix II 75
THE EFFECT OF ADVERTISING ON THE DEMAND FOR A NEW PRODUCT

Share This

Details

Type Project
Department Business Administration and Management
Project ID BAM1467
Price ₦3,000 ($9)
Chapters 5 Chapters
No of Pages 84 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM1467
    Price ₦3,000 ($9)
    Chapters 5 Chapters
    No of Pages 84 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service. Chapter one of this... Continue Reading
    (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis.  To do this, we used survey research method to elicit the desired information from the sample produce. In this work we... Continue Reading
    (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis. To do this, I used survey research method to elicit the desired information from the sample produced. In this work I... Continue Reading
    (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis.  To do this, I used survey research method to elicit the desired information from the sample produced. In this work I... Continue Reading
    (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis. To do this, we used survey research method to elicit the desired information from the sample produce. In this work we... Continue Reading
    ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non-personal information which is directed to the consumers or target audiences through various media in order... Continue Reading
    CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY         Advertising has not only become an integral part of our society and economic system, but has also grown over the years to assume tremendous proportions both as a business activity and as a social phenomenon.         It has affected not only the business sector, but also... Continue Reading
    ABSTRACT The problem of this research work deals mainly on how billboard advertising can develop the print media. We know advertising revenue is one of the strongholds and pillars supporting the various print media and that without advertising revenue most print media houses will collapse especially private media houses. The research works... Continue Reading
    THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This... Continue Reading
    ( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED). ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the... Continue Reading