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ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading
CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY  Organizations uses many types of resources to function. One of the most valuable, often the least understood, is their knowledge base. Management is unable to take formed decisions without knowledge and the quality of that organization knowledge, skills, resides primarily in employees but... Continue Reading
ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading
MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading
ABSTRACT Purchasing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific purchasing situation facing the company. (Koller P 2003). This study focused on purchasing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading
ABSTRACT Purchasing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific purchasing situation facing the company. (Koller P 2003). This study focused on purchasing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study... Continue Reading
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading
ABSTRACT Purchasing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific purchasing situation facing the company. (Koller P 2003). This study focused on purchasing research as a tool for public procurement in the service industry, a case study of AIICO insurance company operation in... Continue Reading
ABSTRACT Purchasing  research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific purchasing  situation facing the company. (Koller P 2003). This study focused on purchasing  research as a tool for public procurement  in the service industry, a case study of AIICO insurance company operation... Continue Reading
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: - Determination of the extent marketing... Continue Reading
(A CASE STUDY OF NIGERIAN BOTTLING  COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include:... Continue Reading
ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To... Continue Reading
ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To... Continue Reading
ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will... Continue Reading
AN EXAMINATION OF ADVERTISING AS A TOOL FOR PROFITABILITY IN THE SOFT DRINK INDUSTRY IN NIGERIA: A CASE STUDY OF SEVEN UP BOTTLING COMPANY  ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The... Continue Reading
ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general statistics from data gathered indicated that the staffs of the company are aware of the benefit... Continue Reading
ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of... Continue Reading
ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service  Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: -Finding out the impact of public relations on consumer patronage of NTA Services  -Finding out of... Continue Reading
THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected... Continue Reading
ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of... Continue Reading
We need tools to facilitate research tasks • Some researchers need special tools indigenous to particular discipline • The concern here is with the general tools of research that the majority of researchers, regardless of discipline and situation, typically need to help carrying out research activities which finally derive meaningful and... Continue Reading
ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general... Continue Reading
PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited... Continue Reading
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. This study focused on marketing research in service industry, in order to carryout the study, the following objectives amongst others... Continue Reading
: A CASE STUDY OF BANK PHB It’s necessary to review the need for marketing research in an industry. However, it does not have to be that way, but because many companies and even industries have failed to take marketing research important in product development. Marketing... Continue Reading
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading
ABSTRACT The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected... Continue Reading
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