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  ABSTRACT This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important... Continue Reading
ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter,... Continue Reading
CHAPTER ONE 1.0     Introduction Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called... Continue Reading
ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History... Continue Reading
Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor... Continue Reading
ABSTRACT The study was to establish the effects of advertising on sales volume it was guided by a number of objectives which were; to examine the features of a good advertisement. to determine factors affecting sales volume and to determine ways to improve sales. With telecommunication networks being so many, Zain limited had to explore the market... Continue Reading
ABSTRACT In this study “Evaluation of the Impact of Advertising on Volume of Sales” all effort was geared towards examining or determining the capability of advertising through the medium of Mass Communication to impact positively on the volume of product sales. Relationship between / among the variables in this study such as educational... Continue Reading
PROPOSAL The impact of advertising in an organization can never be over emphasized to the fact that it denotes the medium of awareness creation for the target audience (consumer). Advertising according to G.B. gills is “a non-personal communication directed at target audience through various communications in order to present and promote... Continue Reading
ABSTRACT  In this study “Evaluation of the Impact of Advertising on Volume of Sales” all effort was geared towards examining or determining the capability of advertising through the medium of Mass Communication to impact positively on the volume of product sales. Relationship between / among the variables in this study such as educational... Continue Reading
ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis.  The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading
ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading
ABSTRACT Semantics is the study of meaning system of a language and its approaches vary widely. In one view, meaning is the relationship between language and the external world (referential or denotative meaning), between a word and the concept it stands for. In another, it involves the mental state of the speaker, as reflected in a range of... Continue Reading
ABSTRACT Semantics is the study of meaning system of a language and its approaches vary widely. In one view, meaning is the relationship between language and the external world (referential or denotative meaning), between a word and the concept it stands for. In another, it involves the mental state of the speaker, as reflected in a range of... Continue Reading
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading
THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This... Continue Reading
ABSTRACT  This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.  The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.  The researcher used the survey research design to execute this study.  The population... Continue Reading
ABSTRACT This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales volume of the product whereby creating awareness for the existing product. The Primary and Secondary Data were collected from various sources;... Continue Reading
ABSTRACT This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales volume of the product whereby creating awareness for the existing product. The Primary and Secondary Data were collected from various sources;... Continue Reading
TABLE OF CONTENT            Pages  Title Page  ​ i Certification  ​ ii Dedication  ​ iii Acknowledgment ​ iv Abstract  ​ v Table of Content  ​ vi   CHAPTER ONE  1.0 ​  Introduction  ​ 1 1.1 ​  History of Advertising  ​ 2 1.2 ​  Historical Background of Unilever Nigeria Plc  ​ 4 1.3 ​  Statement of... Continue Reading
ABSTRACT This research study is focused on the role of Advertising on the marketing of Etisalat GSM 0818 services in Enugu State. Some objectives of the study are: To determine the impact of advertising on the marketing of Etisalat GSM. To recommend practical solutions to the problem of advertisement identified. In the view of this, an in-depth... Continue Reading
ABSTRACT This research study is focused on the role of Advertising on the marketing of Etisalat GSM 0818 services in Enugu State. Some objectives of the study are: To determine the impact of advertising on the marketing of Etisalat GSM. To recommend practical solutions to the problem of advertisement identified. In the view of this, an in-depth... Continue Reading
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and... Continue Reading
ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading
ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading
ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non-personal information which is directed to the consumers or target audiences through various media in order... Continue Reading
ABSTRACT The study was to establish the effect of advertising on sales volume m multinational companies. It was guided by the following objectives, to understand what is advertising, to understand what is sales, to establish what a effective good advert should contain and establishing the relationship between advertising and sales in multinational... Continue Reading
OF THE HOSPITALITY ESTABLISHMENT ABSTRACT   The research profers an appraisal of  the effect of social awareness skills on the sales volume of the hospitality establishment. It  elucidate the concept of social awareness  and seek to determine its significance and impact in determining sales... Continue Reading
ABSTRACT The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by... Continue Reading
ABSTRACT This project research is mainly based on developing a high speed sales and advertising application. It track sales, enters customization data, calculate amount payable, and produce reports on the different transaction stages. Data is entered into the database using the input forms of customer’s registration. The context diagram as shown... Continue Reading
ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate... Continue Reading
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