Explore Project Topics on: Influence of television advertising on consumer patronage

Abstract The study was on the  Influence of Television on Consumer Buying Habits  of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of... Continue Reading

Abstract Thestudywas on theInfluenceofTelevision on Consumer BuyingHabits of Guinness Stoutin Ikeja CommunityofLagos State.It started with general introduction to the research, statement ofthe problem and purposeof thestudy. This wasfollowed bycomprehensive literaturereview oftelevision advertising on consumer buyinghabits of Guinness... Continue Reading

Abstract Thestudywas on theInfluenceofTelevision on Consumer BuyingHabits of Guinness Stoutin Ikeja CommunityofLagos State.It started with general introduction to the research, statement ofthe problem and purposeof thestudy. This wasfollowed bycomprehensive literaturereview oftelevision advertising on consumer buyinghabits of Guinness... Continue Reading

Abstract The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of... Continue Reading

CHAPTER ONE INTRODUCTION 1.1    Background of the Study                          The essence of being in business by any business outfit is to produce for sales and profits. In order to remain in business, an organization must generate enough sales from its products to cover operating costs and post reasonable profits.... Continue Reading

ABSTRACT This research work titled The Effect Of Television Adverting On Chi Exotic Product Patronage: A Study of  Samaru Community, Zaria, was conducted in Kaduna state Nigeria. The research work specifically aimed at investigating if television advertising employed by chi exotic juice had influenced people to buy the product. It asked the... Continue Reading

ABSTRACT This research work titled The Effect Of Television Adverting On Chi Exotic Product Patronage: A Study of  Samaru Community, Zaria, was conducted in Kaduna state Nigeria. The research work specifically aimed at investigating if television advertising employed by chi exotic juice had influenced people to buy the product. It asked the... Continue Reading

C HAPTER ONE INTRODUCTION Background of Study Billboards have been used as an advertising medium for  more than a century and are still used today, even since Jared Bell  presented large cirus posters to the public in the public in the mid- 1800s, billboard advertising remains as a top medium for brand outreach. Billboard are the largest and... Continue Reading

Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of... Continue Reading

Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of... Continue Reading

Abstract The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate... Continue Reading

Abstract The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate... Continue Reading

( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED). ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the... Continue Reading

THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS (A CASE STUDY OF MR BIAAS) ABSTRACT This study discussed on the influence of advertising in the patronage of fast food firms in Owerri metropolis. Chapter one discuss on the introduction background, of the study, statement of problem, objective of the study,... Continue Reading

ABSTRACT This research work on influence of stores image on consumer patronage. A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments... Continue Reading

ABSTRACT This research work on influence of stores image on consumer patronage.  A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3)... Continue Reading

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT  DRINK IN A COMPETITIVE MARKET. (A CASE  STUDY OF 7UP BOTTLING COMPANY  NIG. PLC, 9TH MILE CORNER  ENUGU ) CHAPTER ONE INTRODUCTION The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was... Continue Reading

ABSTRACT The effect of Television advertising on consumer purchasing behaviour was carried out in oshodi-isolo using Concept of advertisement, Television advertising, Consumer buying behaviour, Effect of advertising on Consumers’ behaviour, Empirical studies. Advertising through all media influences audiences, but television is one of the... Continue Reading

THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS IN OWERRI METROPOLIS (A CASE STUDY OF LUCKYGOLD STAR L.G) ABSTRACT If any enterprise decides to go into business the aim and objectives must be profit maximization. Therefore benefit of the public, hence this can only be achieved if the operations is effectively... Continue Reading

ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This... Continue Reading

Abstract The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms of effective advertising message delivery when compared with other media. People cultivate and get influenced by what they watch on... Continue Reading

ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established... Continue Reading

ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established... Continue Reading

EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR (A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern... Continue Reading

ABSTRACT Healthcare is a very personalized and important service that is globally used which considerably affects economies and the quality of daily lives. In most parts of the world and Ghana, healthcare is experiencing unprecedented growth with changing cost structures and healthcare laws are also evolving. As a corollary, healthcare providers... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of the study 1.8. Limitation of the study 1.9. Definition of terms REFERNCES CHAPTER TWO REVIEW OF RELATED LITERATURE... Continue Reading

(A CASE STUDY OF PZ CUSSONS PLC) ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as... Continue Reading

CHAPTER ONE INTRODUCTION 1.1      Background of the study Customer satisfaction has long been recognized in marketing thought and practice as a central concept as well as an important goal of all business activities (Anderson, Fornell, and Lehmann 1994). In fact, there are at least... Continue Reading

(A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU). ABSTRACT             This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the... Continue Reading

ABSTRACT Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice of demand or spend their income wisely. The... Continue Reading