Explore Project Topics on: IMPACT OF SALES PROMOTIONAL STRATEGIES ON ORGANIZATIONAL PERFORMANCE IN A MANUFACTURING ORGANIZATION A CASE STUDY

The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks.  A major breakthrough is the wireless telephone system which comes in... Continue Reading

ABSTRACT The study was conducted to determine the impact of sales promotion strategies on sales volume In Kenya a case study of MKL Company limited. The objectives of the study were to assess the impact of the sales promotion strategies employed by multichoice Kenya limited on the increasing sales volume in the organization, to identifY the sales... Continue Reading

(A CASE STUDY OF GULDER BREWED BY NIGERIAN BREWERIES PLC) ABSTRACT The study of Impact of Promotional Mix on Sales performance tried to investigate the sales performance of Gulder a product of Nigeria Breweries Plc and also find out promotional and marketing strategies that is been used in the... Continue Reading

ABSTRACT In the current global business environment formulating and implementing the best strategies is essential for organization success. One of the key units in the manufacturing industry is the purchasing department. The major share of the organization costs are utilized within the purchasing department hence finding and employing the best... Continue Reading

ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This... Continue Reading

ABSTRACT This project emphasized on the relationship of promotional tools as an  impact on organization performance. Efforts are made to find the  problem and significant of promotional tools by reviewing some related  literature written by expert. Also both Primary data and secondary data  were collected. In primary data, questionnaires were... Continue Reading

ABSTRACT The study sought to analyse the sales promotional activities as key fundamentals in the improvement of BIMCOs’ performance. The objectives of the study were to: identify the sales promotional activities being used by BIMCO, to determine the impact of sales promotional activities on sales turnover, to determine the impact of sales... Continue Reading

ABSTRACT The focus of this study is “the impact of management communication for effective organizational performance†with particular reference to ANAMMCO, Enugu. The core concern of the study was to find out the communication techniques  and system that will help in determining the effectiveness of  such techniques and system for... Continue Reading

ABSTRACT The focus of this study is “the impact of management communication for effective organizational performance” with particular reference to ANAMMCO, Enugu. The core concern of the study was to find out the communication techniques and system that will help in determining the effectiveness of such techniques and system for... Continue Reading

Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor... Continue Reading

ABSTRACT          The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in... Continue Reading

ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect... Continue Reading

ABSTRACT In chapter one I stated the problem and the objectives of the study. I formulated them research questions, significance of the study and the limitations. In chapter two, I collected information from various sources including books, journals and also the internet. In chapter three, I came up wi1h a research methodology which would help me... Continue Reading

ABSTRACT This study sought to analyze the impacts of internal marketing on organizational performance a case of SAZ for the period of 2013 to 2015. The researcher assumes that the chosen branch used for the study fairly represented all SAZ branches around Zimbabwe. The research sets to determine the contribution of employee training on service... Continue Reading

R     ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the study: To what extent are Mr. Biggs fast food outlets in Kaduna metropolis using promotional... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1         Background of the Study 1.2         Statement of Problem 1.3         Purpose of the Study 1.4         Significance of the Study 1.5         Research... Continue Reading

IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8... Continue Reading

ABSTRACT   Effective planning is crucial to management of business enterprise, because it begins with the determination of a business outfit to effectively plan, design, strategize and other tactical ways aimed at achieving set goals and objectives. This work is on the impact of planning on organizational performance of a manufacturing company.... Continue Reading

ABSTRACT The study is a descriptive survey designed to examine sales promotion management and organizational performance. A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items.... Continue Reading

ABSTRACT   The study is a descriptive survey designed to examine sales promotion management and organizational performance.  A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items. ... Continue Reading

ABSTRACT This research is on the assessment of organizational Leadership Strategies on Organizational Performance. The researcher discusses the various styles of leadership adopted by different managers which are autocratic, Laissaz-faire, Participative (democratic), transitional and transformational leadership. Leadership within policing has... Continue Reading

ABSTRACT This research is on the assessment of organizational Leadership Strategies on Organizational Performance. The researcher discusses the various styles of leadership adopted by different managers which are autocratic, Laissaz-faire, Participative (democratic), transitional and transformational leadership. Leadership within policing has... Continue Reading

ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and educate the public through the promotional mix. Moreover promotional strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product... Continue Reading

ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and educate the public through the promotional mix. Moreover promotional strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product... Continue Reading

ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and educate the public through the promotional mix. Moreover promotional strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product... Continue Reading

ABSTRACT This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company. To determine the promotional strategy of... Continue Reading

ABSTRACT This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company.  To determine the promotional strategy of... Continue Reading

ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading

ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE: INTRODUCTION 1.1    Intorduction 1.2    Background to the problem 1.3    Aims and objectives 1.4    Significance of the study 1.5    Scope of the study 1.6    Definition of key terms CHAPTER TWO: LITERATURE REVIEW 2.1   ... Continue Reading