Explore Project Topics on: STRATEGIC MARKETING MANAGEMENT AND ORGANISATIONAL PERFORMANCE

ABSTRACT This study investigates the impact of strategic HRM practices on organizational performance of Nigeria Bottling Company, Plc Ibadan, Nigeria, as well as examining whether the effectiveness of strategic HRM practices on organizational performance is contingent on organizations’ work place. This research develops a conceptual framework... Continue Reading

ABSTRACT This study investigates the impact of strategic HRM practices on organizational performance of Nigeria Bottling Company, Plc Ibadan, Nigeria, as well as examining whether the effectiveness of strategic HRM practices on organizational performance is contingent on organizations’ work place. This research develops a conceptual framework... Continue Reading

  ABSTRACT This paper examined the impact of strategic management on organisational growth with reference to Lawrenzo Cargo and Logistics Ltd.). The performance of any business organization in the competitive economy is highly dependent upon the quality of its management vis a vis proper implementation of strategic management. Survey design was... Continue Reading

ABSTRACT This study focuses on the  Assessment of strategic planning practices on organisational performance of selected banks in Ondo state, Nigeria. The objectives of this study are: to examine how strategic planning affects organizational performance, to assess the current strategic planning being implemented by the selected banks and to... Continue Reading

4.1 Introduction…………………………………………………………………....49 4.2 Analysis and presentation of data……………………………………………49 4.2.1 Respondents distribution and returned characteristics …………………….49-50 4.2.2 Respondents Socio-economic Characteristics... Continue Reading

STRATEGIC MARKETING MANAGEMENT IN THE NIGERIAN OIL AND GAS SECTOR (NATIONAL PETROLEUM CORPORATION - NNPC) ABSTRACT The purpose of this paper is to investigate the impact of strategic marketing strategies on the performance of firms in the downstream sector of the Nigerian oil and gas industry. The specific objectives of the study include... Continue Reading

SMALL AND MEDIUM SCALE ENTERPRISE (SMES) ABSTRACT Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management... Continue Reading

(A CASE STUDY OF LAGOS STATE UNIVERSITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative- of marketing concept) has become a familiar slogan,... Continue Reading

Abstract The study examines the effect of marketing communication on organisational performance in Unilever Nigeria Plc. The main objective of the study is to investigate the relationship between marketing communication and customer purchase behaviour. The research design is the descriptive survey and data were gathered through a well-structured... Continue Reading

ABSTRACT This study addresses the issue of strategic planning in organization, with special focus on how strategic planning affects productivity level. Productivity is of great concern to all organization. Modern manager however, now operate in a dynamic business environment. To survive in this ever dynamic environment, managers need to do a lot... Continue Reading

ABSTRACT This study addresses the issue of strategic planning in organization, with special focus on how strategic planning affects productivity level. Productivity is of great concern to all organization. Modern manager however, now operate in a dynamic business environment. To survive in this ever dynamic environment, managers need to do a lot... Continue Reading

Companies now face more challenges as the turbulence in the environment continues. Getting  and maintaining loyal customers for higher organizational performance is critical for survival  and growth. This study aimed at identifying the effect of the customer relationship marketing on  organizational performance in the crop protection industry,... Continue Reading

ABSTRACT   This study ascertains impact of performance management system on organizational performance. Survey research design was employed and questionnaire was used as the research instrument. Moreover, simple random sampling technique was used as sampling technique and one hundred and forty five (145) respondents was administered... Continue Reading

ABSTRACT The success backbone of any firm, organisation or institution lies largely on the effectiveness and management of the human resources under its control. Therefore the role of human resource management in organizational performance as well as manpower training and development in an organization can never be over-emphasized in any way. This... Continue Reading

ABSTRACT The success backbone of any firm, organisation or institution lies largely on the effectiveness and management of the human resources under its control. Therefore the role of human resource management in organizational performance as well as manpower training and development in an organization can never be over-emphasized in any way. This... Continue Reading

ABSTRACT The success backbone of any firm, organisation or institution lies largely on the effectiveness and management of the human resources under its control. Therefore the role of human resource management in organizational performance as well as manpower training and development in an organization can never be over-emphasized in any way. This... Continue Reading

(A CASE STUDY OF NESTLE NIGERIA LIMITED) ABSTRACT This study examined the Effect of Talent Management on Organizational Performance. The study adopted the descriptive survey design. Sample of (91) respondents were drawn and data were analyzedwith the aid of sample percentages, frequency... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1       Background of the Study 1.2       Statement of Problem 1.3       Objectives of the Study 1.4       Research Questions 1.5       Research Hypotheses 1.6       Significance of the Study 1.7       Scope of the Study 1.8       Operational Definition... Continue Reading

ABSTRACT  Organizational change influences the manner in which firms operate and that for them to prosper; they must be dynamic to the changing environments they operate. The management of strategic change is always incomplete without a thorough understanding of strategy. Negative firm’s performance can be attributed as organization’s failure... Continue Reading

Abstract This study attempts to examine enhancement of Organisational performance through strategic management. The performance of any business organization in the competitive economy is highly dependent upon the quality of its management vis a vis proper implementation of strategic  management. The dynamism in business environment makes it... Continue Reading

Abstract This study attempts to examine enhancement of Organisational performance through strategic management. The performance of any business organization in the competitive economy is highly dependent upon the quality of its management vis a vis proper implementation of strategic  management. The dynamism in business environment makes it... Continue Reading

ABSTRACT In the current 21st century where organizations are surrounded by all kinds of dynamics most of which threaten their existence and growth, strategic management remains the only way out. For an organization to adopt any new strategy, there are those drivers that ought to grease the strategy and make it effective. Strategic management... Continue Reading

A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC ABSTRACT The research provides an appraisal of the role of working capital management on the performance of the organization. It analyses the concept of working capital and provides a detail appraisal of working capital... Continue Reading

ABSTRACT The purpose of this study was to assess project management inefficiencies on organisational performance. There is a higher demand for improved performance of organisations being it profit making or not for profit making organisations. This performance depends largely on effective and efficient implementation of projects in these... Continue Reading

ABSTRACT The purpose of this study was to assess project management inefficiencies on organisational performance. There is a higher demand for improved performance of organisations being it profit making or not for profit making organisations. This performance depends largely on effective and efficient implementation of projects in these... Continue Reading

ABSTRACT Strategic Human Resource Management (SHRM) is one of the aspects that is attributed to organizational competitiveness both from developed to developing countries. Despite the fact that SHRM influences organizational performance, it is revealed from human resource literature that public organizations and more specifically Public... Continue Reading

ABSTRACT Globalization in today’s era of information and technology has significantly affected the business environment. Firms, therefore, must take planned measures in order to grow and maintain their businesses and also make the necessary changes and adjustments to gain competitive advantage. Small and Medium Enterprises-sized (SMEs) in Kenya... Continue Reading

The study and practice of logistics emerged in the I 960s and 1970s. Logistics costs were high.  On a national level. it was estimated that logistics cost in the U.S. accounted for 15 percent of the  gross national product (Heskett et al.. 1973 ). Similarly. physical distribution costs of other  nations were found lo be high as well. For... Continue Reading

EXECUTIVE SUMMARY Online music retail stores have made it possible for users to access a wide range of music online either by paying or free of charge (Swanson, 2013). Aftown is a commercial online music retail store which provides music from a wide range of African Artistes. Aftown users are categorized into the artistes(sellers) who upload their... Continue Reading

TABLE OF CONTENT Title page    -        -        -        -        -        -        -        -        -        i Declaration -        -       ... Continue Reading