service quality in 3 star hotel- views from customer and management perspectives - Project Ideas | Grossarchive.com

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The aim of every hotel is to deliver quality service that matches customers’ expectations in any  service encounter at the same time remaining profitable. The hotel industry in Kenya is faced with  competition emanating from a competitive market described by globalization, changing, and  soaring consumer demand for quality services, emerging... Continue Reading
ABSTRACT Organizations in the hospitality industry are employing various strategies to retain customers to their facilities due to the increasing competition in the industry and the complexity of customers demand. One key strategy is to ensure efficient customer service to patrons of hotels. This study examines the influence of customer service... Continue Reading
(A CASE STUDY OF UNILEVER NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The days of a customer adopting one product or company for life are long gone. With easy access and global competitiveness, customers are often swayed by advertisingand a chance at a... Continue Reading
Abstract  The study aimed at establishing the relationship between customer satisfaction, service quality and customer loyalty among customers of Centenary Rural Development Bank, Kabalagala branch. The study specifically intended to; (I) establish the level of customer satisfaction and service quality. (II) examine the level of customer loyalty... Continue Reading
TABLE OF CONTENTS DECLARATION ............................................................................................................................ i APPROVAL .................................................................................................................................. ii DEDICATION... Continue Reading
ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: -To examine if the promotional strategies used by the hotel lead to increase in customer awareness. -To determine if the quality... Continue Reading
ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: - To examine if the promotional strategies used by the hotel lead to increase in customer awareness. - To determine if the... Continue Reading
THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: - To... Continue Reading
ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: - To... Continue Reading
ABSTRACT Hotel industry business in the past evidence has shown that Total Quality Management programs have failed because the success factors were not in place. In order for hotel business to increase performance, the critical success factors of Total Quality Management should be implemented well. These factors appear to be compatible with... Continue Reading
ABSTRACT This research aims to address the quality of services rendered by the University of Benin to her students who could also be regarded as her customers and the level of their satisfaction with the aforementioned services. Particularly, the... Continue Reading
ABSTRACT This project topic has it genesis in my desire to do an intensive, demanding, but rewarding topic for the thesis project since Enugu state doesn’t have any existing five –star hotel. The emergency of Governor Sullivan chime as the executive is another catalyst for the project. From 2007 till date his government has brought a face life... Continue Reading
CHAPTER 1 INTRODUCTION 1.1       Background of the Study Nigerian banks in the face of increasing competition are currently facing enormous challenges which have made survival increasingly difficult. To survive and be successful providers of financial services, it is extremely important that the present environment should go with a new... Continue Reading
EXECUTIVE SUMMARY Munchies is a Ghanaian-owned fast-food company, started by Daniel Kwaku Bempah in 2016. The aim of the business was initially to provide Ashesi University students with quality food at wee hours of the night when students are usually hungry, and cannot get food to eat. Since then, the business has evolved into a fully-fledged... Continue Reading
TABLE OF CONTENTS DECLARATION ii APPROVAL ACKNOWLEDGEMENTS iv ABSTRACT TABLE OF CONTENTS vi CHAPTER ONE 1 THE PROBLEM AND ITS SCOPE 1 1.1 Background to the study 1 1.2 Statement of the problem 3 1.3 Purpose of the study 4 1.4 Research objectives 4 1.6 Scope of the study 5 1.6.1 Geographical scope 1.6.2 Theoretical scope 1.6.3 Content scope 1.6.4... Continue Reading
TABLE OF CONTENTS DECLARATION ii APPROVAL iii DEDICATION iv ACKNOWLEDGEMENT v LIST OF TABLES x ABSTRACT xi CHAPTER ONE 1 BACKGROUND OF THE STUDY 1 1.0 Introduction 1 1.1 Background to the Study 1 1.2 Statement ofthe Problem 2 1.3 Purpose ofthe Study 3 1.4 Research Objectives 3 1.4 Research Questions 3 1.5 Scope of the Study 4 1.5.1 Geographical... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background to the study 1.2 Statement of the problem 1.3 Research Question 1.4 Objectives of the study 1.5 Statement of Hypotheses 1.6 Significance of the study 1. 7 Scope and Limitations of the study 1.8 Definition of Operational Terms CHAPTER TWO LITERATURE REVIEW 2.1 Introduction 2.2 Conceptual Framework 2.2.1... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background to the study  1.2 Statement of the problem  1.3 Research Question  1.4 Objectives of the study  1.5Statement of Hypotheses  1.6 Significance of the study  1. 7 Scope and Limitations of the study  1.8Definition of Operational Terms  CHAPTER TWO  LITERATURE REVIEW 2.1Introduction  2.2Conceptual... Continue Reading
ABSTRACT The purpose of this study was to establish the relationship between word of mouth perceived service quality, trust and customer loyalty in freight forwarding industry. The study was guided by the following research objectives, to examine the relationship between word of mouth and customer loyalty, to examine the relationship between word... Continue Reading
With the banking innovation of the technology of e-banking to enhance banking products  and service, numerous studies have been done focusing on its efficiency and profitability.  However, its effect on customer service quality is still misunderstood. It is accepted for a  fact that delivery of service in banking can be said to be efficient... Continue Reading
ABSTRACT           This research is used to explore the impact of perceived service quality on customer satisfaction and brand loyalty. The main objective of this study was to identify the service quality offerings of Honeywell Flour Mills Nig. Plc and Lister Flour Mills Ltd to their customers, to ascertain the level of customer’s... Continue Reading
(A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). ABSTRACT             This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”.             The main purpose was to... Continue Reading
ABSTRACT SACCOs are on the forefront to offer financial services to their members; but they encounter with countless problems such as lack of customer care services, lack of good governance, weak member confidence, and inadequate use of technology, insufficient financial services, high registration costs and increasing interest rates among others.... Continue Reading
SACCOs are on the forefront to offer financial services to their members; but they encounter with countless problems such as lack of customer care services, lack of good governance, weak member confidence, and inadequate use of technology, insufficient financial services, high registration costs and increasing interest rates among others.... Continue Reading
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more... Continue Reading
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more... Continue Reading
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get... Continue Reading
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible... Continue Reading
ABSTRACT Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes - principally sales activities, but also those for marketing, customer service, and... Continue Reading
ABSTRACT Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes - principally sales activities, but also those for marketing, customer service, and technical... Continue Reading
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