Explore Project Topics on: bread differentiation and positioning for maximum competitive advantage (a case study of Sanford muddles)

(A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal... Continue Reading

PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF STARLINE NIGERIA LIMITED) ABSTRACT The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient.... Continue Reading

ABSTRACT. This research is done to investigate the impact that the brand has on the performance of an organization, by such analysis the management of an organization will really be forced to try and check whether their brand is performing better than the competitors. The research is divided into five chapters and this proposal has three chapters... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background of the study……………………………………………………………….. 1.2 Statement of the... Continue Reading

ABSTRACT This study was carried out to determine the effect of supply chain management practices on competitive advantage and organizational performance Uganda Crown Beverages Limited. The study had two objectives, to establish supply chain management practices adopted by Uganda Crown Beverages Limited, and to detenriine the effect of supply chain... Continue Reading

ABSTRACT The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the... Continue Reading

ABSTRACT   The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the... Continue Reading

ABSTRACT The research work based on strengthening competitive advantage of rural business through quality and environmental management system was carried using Emenite Ltd Emene Enugu a company in the manufacturing sector of Nigerian Economy as a case study. This was as a result of the scope of the research work which had its main points as... Continue Reading

ABSTRACT The research work based on strengthening competitive advantage of rural business through quality and environmental management system was carried using Emenite Ltd Emene Enugu a company in the manufacturing sector of Nigerian Economy as a case study. This was as a result of the scope of the research work which had its main points as... Continue Reading

CHAPTER ONE                                      INTRODUCTION 1.1      Background to the Study The challenging environments we have today have imposed on the improvements organizations not only for competition, but in order to keep going and stay in the market. Various researchers have agreed that higher in... Continue Reading

ABSTRACT The ambulance services industry in the country is very competitive, and most of the companies in the industry are facing service delivery challenges. This study analyzed the association between relationship marketing and sustainable competitive advantage in AMREF Flying Doctors, Nairobi. The specific objectives of the study included;... Continue Reading

The ambulance services industry in the country is very competitive, and most of the companies in the industry are facing service delivery challenges. This study analyzed the association between relationship marketing and sustainable competitive advantage in AMREF Flying Doctors, Nairobi. The specific objectives of the study included; determining... Continue Reading

The ambulance services industry in the country is very competitive, and most of the  companies in the industry are facing service delivery challenges. This study analyzed the  association between relationship marketing and sustainable competitive advantage in  AMREF Flying Doctors, Nairobi. The specific objectives of the study included; ... Continue Reading

ABSTRACT The ambulance services industry in the country is very competitive, and most of the companies in the industry are facing service delivery challenges. This study analyzed the association between relationship marketing and sustainable competitive advantage in AMREF Flying Doctors, Nairobi. The specific objectives of the study included;... Continue Reading

ABSTRACT The Telecommunications industry in Kenya is full of competition. The companies currently present include Safaricom Kenya Limited, Airtel Networks Kenya Limited, Telkom Kenya Limited (Orange), Essar Telcom Kenya (YU) and lately, Equity Bank Limited with the Equitel money. This study sought to evaluate the determinants of competitive... Continue Reading

Firms across all industries continue to face the most disruptive market conditions in decades.  Increased competition has only accelerated and the battle for market share is now more aggressive in  the telecommunication industry. The objective of the study was to determine how competitive  advantage strategies applied by firms in the... Continue Reading

ABSTRACT The main aim of this research was to analyze the effects of value chain on organization competitive advantage with focus to insurance industry in Kenya. An analysis of value chain is helpful to a firm in the identification of bottlenecks. For easy survival in the market, companies have to have a competitive advantage over others. Like any... Continue Reading

ABSTRACT The financial sector in Kenya is very competitive due to the many players in the market. The competition for customers is not only from the banks, deposit taking microfinance institutions but also amongst the SACCOs themselves. Like any other business organizations SACCOs need to create value for their clients in order to gain competitive... Continue Reading

ABSTRACT  The aircraft business assumes a big role in Kenya's economic advancement. The airline business catalyzes different parts of the economy, for example, the travel industry, assembling, cultivation and the hotel industries, which contribute billions of shillings to Kenya's economy. Competition globally is progressively making carriers... Continue Reading

ABSTRACT  Production skills is a basic element in maintaining the production capacity of an organization is an important function in any production organization. The reprocess of any organization is made up of both it’s human and material assets, which are the source of generating revenue and growth. A great deal of production skills, is... Continue Reading

ABSTRACT The study intended to find out the effect of product innovation and competitive advantage in manufacturing firms in Nairobi County. The study sought to do this through: -establishing the effect  of  number   of products  redesigned   on  the  manufacturing  firms’ competitiveness in Nairobi   County,   to   establish ... Continue Reading

ABSTRACT Production skills is a basic element in maintaining the production capacity of an organization is an important function in any production organization. The reprocess of any organization is made up of both it’s human and material assets, which are the source of generating revenue and growth. A great deal of production skills, is required... Continue Reading

ABSTRACT Production skills is a basic element in maintaining the production capacity of an organization is an important function in any production organization. The reprocess of any organization is made up of both it’s human and material assets, which are the source of generating revenue and growth. A great deal of production skills, is required... Continue Reading

ABSTRACT The study intended to find out the effect of product innovation and competitive advantage in manufacturing firms in Nairobi County. The study sought to do this through: -establishing the effect  of  number   of products  redesigned   on  the  manufacturing  firms’ competitiveness in Nairobi   County,   to   establish ... Continue Reading

(A STUDY OF SELECTED MANUFACTURING COMPANIES IN OJI RIVER LGA) ABSTRACT This research work examined Effect of Quality and Environmental Management System on Competitive Advantage of Rural Manufacturing Businesses. A study of Selected... Continue Reading

ABSTRACT  Tough economic times, stiff competition, globalization, terrorism among other challenges have led several firms to adopt strategies that would enable them to remain competitive in whichever industry they are operating in. The commonly known competitive strategies are the Cost Leadership, Differentiation and Focus. Whatever the choice a... Continue Reading

Tier one commercial banks in Kenya operate under an extremely competitive  environment in which there is competition for market share, customer numbers, loan  clients, deposits and profitability levels. One of the strategies that have been adopted  for the purposes of building competitive advantages is the adoption of new  technologies.... Continue Reading

ABSTRACT Competitive advantage is of the goals as to why firms exist in a any given industry. However, it is not easy for the firm to gain competitive advantage as there are turbulences in the environment with high levels of competition in different industries. The manufacturing sector is one such competitive industry that require firms to... Continue Reading

ABSTRACT Companies face many challenges when attempting to gain market share and maintain a competitive advantage over rivals. It can be difficult to know which strategies are worth pursuing based on a business’ position in the industry and on the competitive nature of the industry. A number of studies have been done in Kenya on resources and... Continue Reading

Companies face many challenges when attempting to gain market share and maintain a competitive advantage over rivals. It can be difficult to know which strategies are worth pursuing based on a business’ position in the industry and on the competitive nature of the industry. A number of studies have been done in Kenya on resources and their... Continue Reading