Explore Project Topics on: THE RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZINETHBANK

ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a... Continue Reading

ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the attention of the customer and the ignorance of sales promotion by the dealers.... Continue Reading

ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the  attention of the customer and the ignorance of sales promotion by the dealers.... Continue Reading

THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA , ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing on customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the... Continue Reading

ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the  attention of the customer and the ignorance of sales promotion by the dealers.... Continue Reading

IN FIRST BANK PLC, KADUNA CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are... Continue Reading

ABSTRACT This research work revealed the effect of quality service delivery on customers’ patronage in First Bank Plc, Kaduna. The bank has failed to take note of the importance of customers satisfaction and cost of banking service is high in the sense that there is high interest rate on loan and time spend in transacting business in the bank is... Continue Reading

ABSTRACT This research work revealed the effect of quality service delivery on customers’ patronage in First Bank Plc, Kaduna. The bank has failed to take note of the importance of customers satisfaction and cost of banking service is high in the sense that there is high interest rate on loan and time spend in transacting business in the bank is... Continue Reading

                  CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though... Continue Reading

               CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank.... Continue Reading

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC, KADUNA ABSTRACT This research work revealed the effect of quality service delivery on customers� patronage in First Bank Plc, Kaduna. The bank has failed to take note of the importance of customers satisfaction and cost of banking service is high in the sense that... Continue Reading

ABSTRACT Customer satisfaction has emerged as a major area of concern for researchers, theorists and managers in organisations due to its importance. Every organization thus endeavours to ensure customer satisfaction in order to gain the loyalty of their customers. Therefore, the study examined the impact of customer satisfaction on customer... Continue Reading

ABSTRACT Customer satisfaction has emerged as a major area of concern for researchers, theorists and managers in organisations due to its importance. Every organization thus endeavours to ensure customer satisfaction in order to gain the loyalty of their customers. Therefore, the study examined the impact of customer satisfaction on customer... Continue Reading

ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty... Continue Reading

ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply... Continue Reading

ABSTRACT This research work aim was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research questions and four hypotheses were formulated. The research adopted two theories that guided the study, the Theory of Reasoned Action and Social Cognitive Theory. The research adopted a... Continue Reading

ABSTRACT The study examines the role of electronic commerce in improving customers satisfaction. Using Jumia customers in Benin city, it sought to ascertain if there is a significant relationship between electronic commerce and customers satisfaction A survey... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Britannia Concise Encyclopedia (1995), defined Bank as a financial institution authorized to provide variety of financial services, including customer and business loans (generally short term), checking service, credit cards and saving accounts. A bank is a financial institution authorized by... Continue Reading

Customer satisfaction has emerged as a major area of concern for researchers, theorists and managers in organisations due to its importance. Every organization thus endeavours to ensure customer satisfaction in order to gain the loyalty of their customers. Therefore, the study examined the impact of customer satisfaction on customer loyalty in the... Continue Reading

Customer satisfaction has emerged as a major area of concern for researchers, theorists and managers in organisations due to its importance. Every organization thus endeavours to ensure customer satisfaction in order to gain the loyalty of their customers. Therefore, the study examined the impact of customer satisfaction on customer loyalty in the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1Background to the Study Britannia Concise Encyclopedia (1995), defined Bank as a financial institution authorized to provide variety of financial services, including customer and business loans (generally short term), checking service, credit cards and saving accounts. A bank is a financial institution authorized by its... Continue Reading

ABSTRACT This study sought to establish the strategies used by ccommercial banks in Kenya in Managing Service Breakdown among SME Customers. The study focused on five commercial banks namely Barclays,... Continue Reading

ABSTRACT Empirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement... Continue Reading

ABSTRACT Empirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement... Continue Reading

PLC AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their... Continue Reading

(A STUDY OF AIICO INSURANCE PLC) ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival, success and continuity of service organizations depend on effective relationship marketing. The... Continue Reading

OF UNITY BANK PLC. CHAPTER ONE INTRODUCTION 1.1      Background of the study  Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial... Continue Reading

ABSTRACT This project entitled “Relationship Marketing Practice in the Nigerian banking industry” examines how banks have used this strategy overtime, the various goals of relationship marketing, the benefits of adopting this strategy, the cost of adopting relationship marketing,... Continue Reading

RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with... Continue Reading

(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship... Continue Reading