Explore Project Topics on: The effect of corporate advertising on the image of an organisation A case study of Unilever Nigeria place

TABLE OF CONTENT            Pages  Title Page  ​ i Certification  ​ ii Dedication  ​ iii Acknowledgment ​ iv Abstract  ​ v Table of Content  ​ vi   CHAPTER ONE  1.0 ​  Introduction  ​ 1 1.1 ​  History of Advertising  ​ 2 1.2 ​  Historical Background of Unilever Nigeria Plc  ​ 4 1.3 ​  Statement of... Continue Reading

ABSTRACT Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting them. Corporate image, in fact goes beyond attractive products or rending quality service,... Continue Reading

ABSTRACT Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting them. Corporate image, in fact goes beyond attractive products or rending quality service,... Continue Reading

Almost every business has a trading name, from the smallest market trader to the largest multinational corporation which is used to distinguish the company's themselves and their products. Brand is a distinctive symbol or name created with the intention to identify and recognize the goods or services of one seller or a particular group of... Continue Reading

ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of... Continue Reading

ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded... Continue Reading

ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded... Continue Reading

ABSTRACT This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to... Continue Reading

ABSTRACT This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to... Continue Reading

ABSTRACT A good corporate image usually regards to be essential for the existence of an organization. The success or failure of a co-operation (NEPA) for example depends on its relationship with its special public customers,... Continue Reading

CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The world is constantly becoming sophisticated, complex and dynamic. Public relations as a Profession have continued to play tremendous revolutionary roles in changing the face of... Continue Reading

ABSTRACT A good corporate image usually regards to be essential for the existence of an organization. The success or failure of a co-operation (PHCN) for example depends on its relationship with its special... Continue Reading

ABSTRACT  The purpose of this study is to X-ray the uses of  advertising in a corporate Organization  in its  areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study. Chapter one contains a general discussion on background study of... Continue Reading

ABSTRACT The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study. Chapter one contains a general discussion on background study of first... Continue Reading

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading

“A SURVEY OF SOME MANUFACTURING FIRMS IN NIGERIA” CHAPTER ONE INTRODUCTION 1.1       BACGROUND TO THE STUDY All organizations exists in complex relationship with elements in their external environments. Corporate social performance is... Continue Reading

TABLE OF CONTENT CHAPTER ONE 1.1 BACKGROUND TO THE STUDY  1.2 STATEMENT OF THE RESEARCH PROBLEM  1.3 OBJECTIVES OF THE STUDY        1.4 SIGNIFICANCE OF STUDY  1.5 RESEARCH QUESTIONS   1.6 RESEARCH HYPOTHESIS  1.7 CONCEPTUAL AND OPERATIONAL DEFINITION OF TERMS  1.8 ASSUMPTION OF THE STUDY   1.9 LIMITATIONS OF THE STUDY       ... Continue Reading

TABLE OF CONTENT CHAPTER ONE 1.1 BACKGROUND TO THE STUDY 1.2 STATEMENT OF THE RESEARCH PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 SIGNIFICANCE OF STUDY 1.5 RESEARCH QUESTIONS 1.6 RESEARCH HYPOTHESIS 1.7 CONCEPTUAL AND OPERATIONAL DEFINITION OF TERMS 1.8 ASSUMPTION OF THE STUDY 1.9 LIMITATIONS OF THE STUDY REFERENCES CHAPTER TWO LITERATURE REVIEW 2.1... Continue Reading

ABSTRACT The purpose of this study is to determine and effective corporate image management as a strategy for enhancing profitability. In Phinomar Ltd Ngwo, and FBN PLC Enugu. In carrying out the study, care was therefore taken to ensure that relevant and adequate data were collected and analyzed. Thus, the research obtained such data from primary... Continue Reading

ABSTRACT The purpose of this study is to determine and effective corporate image management as a strategy for enhancing profitability. In Phinomar Ltd Ngwo, and FBN PLC Enugu. In carrying out the study, care was therefore taken to ensure that relevant and adequate data were collected and analyzed. Thus, the research obtained such data from primary... Continue Reading

Philanthropic Corporate Social Responsibility (CSR) as a common business practice has only recently established a foothold in developing countries. Every business takes birth, survives and grows with the consent and co-operation with the society. The society provides inputs to the business and accepts its outputs. Naturally the business owes... Continue Reading

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants.  Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products... Continue Reading

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading

ABSTRACT The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries.... Continue Reading

ABSTRACT Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and necessary tool for promoting them. Corporate image, in fact goes beyond attractive products or reminding quality service, advertising... Continue Reading

  CHAPTER ONE 1.0 INTRODUCTION New product can be said to be the life- blood of companies operating in a free market economy. Indeed developing a new product; a company should ensure that a good product development strategy is taken. The introduction of a new product into the market makes it possible for the company to remain in a competitive... Continue Reading