Explore Project Topics on: Relationship marketing and customer loyalty in banking sector of pakistan

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Background to the Study - - - - - Statement of the Research Problem- - - - Research Questions - - - - - - Objectives of the Study - - - - - - 1.5 Research Hypotheses- - - - - - 1.6 Scope of the Study- - - - - - 1.7... Continue Reading

(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship... Continue Reading

Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT The purpose of the study was to determine the relationship between relationship marketing and custdmer retention in the bank, case study of City branch Kampala Uganda. The objectives of the study were to determine the level of relationship marketing in City branch, identify the challenges in adopting relationship marketing practices, to... Continue Reading

ABSTRACT   This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by 'Marketing Communications on consumer... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background to the Study 1.2 Objective of the Study 1.3 Statement of the Problem 1.4 Scope of the Study 1.5 Limitations of the Study 1.6 Significance of the Study CHAPTER TWO: LITERATURE REVIEW 2.1 Introduction 2.2 Activities of the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Nigerian banks in the face of increasing competition are currently facing enormous challenges which have made survival increasingly difficult. To survive and be successful providers of financial services, it is extremely important that the present environment should go with a new... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background to the Study 1.2 Objective of the Study 1.3 Statement of the Problem 1.4 Scope of the Study 1.5 Limitations of the Study 1.6 Significance of the Study CHAPTER TWO: LITERATURE REVIEW 2.1 Introduction 2.2 Activities of the... Continue Reading

Banking sector have had high competition in Kenya due to large number of commercial banks and rising increase of Micro Finance Institution as well as Saving and Credit Cooperative Societies. Customer loyalty is inevitable and each bank straggles to outdo each other in getting the greatest customer numbers leading to them investing in different... Continue Reading

CHAPTER ONE 1.1 ... 1.2  STATEMENT OF THE PROBLEM          There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this... Continue Reading

The aim of this study was to investigate the effect of customer service strategies on  customer loyalty of insurance firms. The study specifically sought to establish the  extent to which quality service, service bay ambience and technology support  strategies affect loyalty of CIC insurance Group customers in Nakuru County. In  order achieve... Continue Reading

OF UNITY BANK PLC. CHAPTER ONE INTRODUCTION 1.1      Background of the study  Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial... Continue Reading

Abstract  The study aimed at establishing the relationship between customer satisfaction, service quality and customer loyalty among customers of Centenary Rural Development Bank, Kabalagala branch. The study specifically intended to; (I) establish the level of customer satisfaction and service quality. (II) examine the level of customer loyalty... Continue Reading

THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY. (A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study.... Continue Reading

(A CASE STUDY OF ACCESS BANK DURING THE PERIOD 2009-2011) ABSTRACT The main of this study is to find out the extent of bank/customer relationship in Nigeria as a developing economy (a case study of Union of Bank Okpara Avenue Enugu). This work will be divided into five... Continue Reading

Dividend policy is an important aspect of the organization’s corporate policies about which many researchers argued. It has become one of the most debatable topic for researchers due to the vagueness of its theories on the significance of dividend policy while indicating firm’s value. In this competitive environment the challenge to financial... Continue Reading

Dividend policy is an important aspect of the organization’s corporate policies about which many researchers argued. It has become one of the most debatable topic for researchers due to the vagueness of its theories on the significance of dividend policy while indicating firm’s value. In this competitive environment the challenge to financial... Continue Reading

Dividend policy is an important aspect of the organization’s corporate policies about which many researchers argued. It has become one of the most debatable topic for researchers due to the vagueness of its theories on the significance of dividend policy while indicating firm’s value. In this competitive environment the challenge to financial... Continue Reading

Customer satisfaction has emerged as a major area of concern for researchers, theorists and managers in organisations due to its importance. Every organization thus endeavours to ensure customer satisfaction in order to gain the loyalty of their customers. Therefore, the study examined the impact of customer satisfaction on customer loyalty in the... Continue Reading

Customer satisfaction has emerged as a major area of concern for researchers, theorists and managers in organisations due to its importance. Every organization thus endeavours to ensure customer satisfaction in order to gain the loyalty of their customers. Therefore, the study examined the impact of customer satisfaction on customer loyalty in the... Continue Reading

Companies now face more challenges as the turbulence in the environment continues. Getting  and maintaining loyal customers for higher organizational performance is critical for survival  and growth. This study aimed at identifying the effect of the customer relationship marketing on  organizational performance in the crop protection industry,... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the study Customers are presumed the stakeholders of an organization and for an organization to flourish, the needs of the customers must be met. Without the presence of customers, the goals and objectives of an organization will not be achieved. It is therefore pertinent to carry out a... Continue Reading

TABLE OF CONTENTS Contents DECLA~TION APPROVAL DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS LIST OF TABLES ix ABBREVIATIONS ABST~CT CHAPTER ONES I INTRODUCTION 1 1.0 Introductjoj~ 1 1.1 Background of the study 1 1.2. Statement ofthe problem 3 1.3. Purpose ofthe study 4 1.4 Objectives ofthe study 4 1.5 Research questioi~s 4 1.6 Scope ofthe study... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The Nigerian banking sector, which plays the intermediation role between the surplus and deficit sectors of the economy, propels the development and growth of the economy. Soludo (2004), proposes the reform of the banking sector with the sole objective of moving the economy forward and... Continue Reading

ABSTRACT Customer satisfaction has emerged as a major area of concern for researchers, theorists and managers in organisations due to its importance. Every organization thus endeavours to ensure customer satisfaction in order to gain the loyalty of their customers. Therefore, the study examined the impact of customer satisfaction on customer... Continue Reading

ABSTRACT Customer satisfaction has emerged as a major area of concern for researchers, theorists and managers in organisations due to its importance. Every organization thus endeavours to ensure customer satisfaction in order to gain the loyalty of their customers. Therefore, the study examined the impact of customer satisfaction on customer... Continue Reading

ABSTRACT This study examined the determinants of customer brand switching behavior in the banking sector in Benin City. The study specifically determine the rate of brand switching behaviour among bank customers in Benin City; establish the reasons for brand... Continue Reading