OF THE STUDY
are those channels of information, radio, TV Newspaper, magazine and journals,
which can make the same message available to a cross section of people spite their distance from the source of the
as the nervous system receives, processes and interprets stimuli reaching the
body, in order to achieve the needs, organize and correlate the activities of
the body, the broadcast industry today collects information from a wide
diversity of sources and places in the globe, processes and reports back to
people located in an equally wide diversity of places in the Diaspora in an
effort to bind parts of society together in their interactions and
interdependency moves. McLuhan’s
postulations attracted widespread reactions, though. One such reaction says the theory is at the
very least technological over-determinism.
Thus critics believe the concentration on the differences between media
could undermine class examination of various types of messages in the same
medium or similar messages, across media.
the extent to which the broadcast media have gone in making the work smaller
and more interactive is obviously lucid.
The effects of these media are becoming so pervasive that people in the
communication field are today talking of global neighborhood family. Therefore, regardless of whatever the radio
and television say, their very form (broadcast simultaneity in reaching a
heterogeneous audience) facilitates relationship in the world to an unspeakable
degree. During world soccer and Olympic
event, at least half the world is focused on one topic – a sports encounter
between nations. The media thus set
agenda, interests and pursuits.
,it entails a system comprising nations in the Diasporal where people live and
work in unison regarding given social, economic and political objectives
regardless of religious learnings, ethnic nationalities, languages, race,
geography, etc. and where also communication is used to give expression to the
OF THE RESEARCH PROBLEM
Despite the excitement and noise about
international relations, the international news and information media can
hardly assume any meaningful international unity, consciousness and
responsibility. This is simply and
squarely because each medium is interested in the welfare of its home country. The same thing applies to the news
agencies. And treating news and
information to suit a country’s interest means emphasizing individual
peculiarities, which alienate other interests, introduce differences and
complaints, and eventually become the problems and bane of true international
co-operation through communication.
At present, international
communication is an information battleground where countries showcase prowess
in wielding linguistic energy solely to advance their interests. All efforts to realize genuine international
inter-relationship based on equity, equality, justice and honesty are given
cosmetic touches and approached with ideologies that are subtle screens for
media imperialism – the gateway to other domination types.
OBJECTIVES OF THE STUDY
The objectives of this study are to
find out the extent if the global challenges facing the Nigerian media
establishments in dissemination of information, in doing so, the work will
examine the NTA Abuja’s quest to these challenges as it affects Nigeria as the
third world nation.
It will further focus on the
advantages and disadvantages, which these challenges posed for the Nigerian
SIGNIFICANCE OF THE STUDY
This study is no doubt very unique in
the sense that it focuses on the global challenge facing the Nigeria’s media
establishment. This obviously makes this
project quite understanding since the research is concentrated on NTA, Abuja.
However, the study in its simplistic
approach or analysis would make it possible for the researcher and more
importantly those that are at the helms of affairs know the power of television
and the challenges they face in the course of news dissemination.
It is therefore necessary to highlight
the unique role, which the NTA Abuja is playing to wage challenges. By the time of this work, it must certainly
be borne in mind that what it entails to face the l challenges is
self-sacrifice and dedication by the government and media men.
Has the NTA Abuja through its focus on
Africa Programme been able to checkmate the activities of Western television
against the third world media?
Has the NTA Abuja been able to mobilize the
support of Nigeria through the focus on Africa to wipe out all social vices and
global challenges facing our local media?
How far has the NTA Abuja via focus on
Africa to mastermind other institutions in Nigeria to eliminate these global
Has the NTA Abuja been able to employ
adequate manpower resources to meet with the trend of its focus on Africa
programme to the nation?
For the effective study of this
research work, two hypotheses would be tested.
Hypothesis is an idea put forward as a starting point for further
investigation, and when formulated would either be supported or disapproved.
H1: The NTA Abuja has through its focus on Africa
progamme been able to checkmate the activities of the Western television
against the third world media.
H0: The NTA Abuja has not through its focus on
Africa programme been able to checkmate its activities of the Western
television against the third world media.
H2: The NTA Abuja has contributed immensely in
projecting the Nigeria media to face the global challenges in news
H0: The NTA Abuja has not contributed immensely in
projecting the Nigeria media to face the global challenges in news
The Nigerian Television Authority
Abuja, like all other television station in the country, should in line with
the enabling decrees. Establishing the Nigerian Television Authority (NTA),
ensure that services which it provides reflect the unity of Nigeria and the
general development and its zone, and the country generally. The assumption is that NTA, Abuja like all
other television stations in the country is expected to fulfill these expectations
in the discharging of its responsibilities.
It is assumed that NTA Abuja is in
position to meet these expectations especially the question of creating
awareness and the mobilization of public support towards government programmes,
since the enabling decree establishing its protects it to fulfill these
The theory that reflects this work
trace its root from the selective attention perspective. In this aspect, theorists tell us that
although the eye can handle about five million bits of data per second, the
brain is able to compute the information at a much lower rate. Obviously, at any given time, a person must
select the information, which he or she will give active attention, or else
nothing will make sense.
When one doe draw fro it, the person
may either respond to the data immediately or transfer the information to a
more permanent memory bank (Egeth 1967).
One of the problems associated with
their global challenges is based on the audience selective perception, perhaps
the most workable definition of perception is that it is the process of making
sense out of experience (Haney 1967).
However, the process of perception is
not as simple as this definition may at first seem. To begin with different people do not
experience the same stimuli in exactly the same way. Differences in environment, differences in
sense on reception or receptors etc. contribute to difference in the way a
person perceives reality.
No two people invest a particular work
with exactly the same meaning to one person; the word happy may mean not being
depressed to another person. This brings
to mind again of the individual differences theory, which stipulates that no
two persons are alike, even twin brothers.
The level of our perception on media exposure differ from one another
and the global challenges facing the Nigeria media establishment depend on the
way the people of Nigeria were exposed to the media both internationally.